In October 2012, the European Commission promoted an international conference investigating “European Audiences: 2020 and beyond“. The event took place in Brussels, and brought together 800 culture professionals to discuss about how to engage more meaningfully with the audiences of today and tomorrow. The lively participation and debate at the conference highlighted the crucial role of audiences for the cultural sector, who are hungry for engagement, for shared experiences, for a sense of community. Audience development is in fact one of the priorities of the EU’s future funding programme for the cultural and creative sectors, ”Creative Europe”.
The EC has recently published the conclusive outcomes of the conference, which you can download through this link: http://ec.europa.eu/culture/news/documents/conclusions-conference.pdf.